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Why they do.
And you do not.

Knowing you lose a question is not a plan yet. This tab works out what the parties who do get named have in common, and says per question which page you are missing.

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app.aavio.com / Research / SourcesExample data
Sources AI cites in your market
  • g2.com
    not listed
  • computable.nl
    not listed
  • clutch.co
    you are listed
  • linkedin.com
    you are listed
  • reddit.com
    not listed
01Short answer

The platform takes the buying questions you are not named on and reads the pages of the companies who are. Per question that produces three lines: who gets named, what their pages have in common, and what you do about it. You see up to twelve gaps at a time, on the questions that pay back most.

The pattern comes from the page type the page reader already determined. If nine of the twelve gaps show a pricing page, that is your assignment, not an idea.

02The gap

One story per question, in three lines.

Not a thirty-page report nobody reads. Per question you see who got named, what those parties share and what the advice is. That is it, and that is enough to start.

  • Who gets namedThe competitors who are the answer to this question, with the number of assistants naming them.
  • What they shareThe page type that keeps coming back: a pricing page, a comparison, a service page, a guide. Counted across several domains, not one lucky page.
  • What you doThe advice attached to that question, with the reason. Done? The card disappears the moment the question is won again.
app.aavio.com / GEO / FieldExample data
Your rank in the field
+4 places in 90 days · 24 names in your field
  • 01Contoso
    64
  • 02YourCompany
    58
  • 03Fabrikam
    41
  • 04Northwind
    33
  • 05Tailspin
    21
12gaps per round, on the questions that pay back most
3lines per question: who, what they share, what you do
1button to have the page written
0extra measurements — this counts what is already there
03The sources

A competitor quoting himself is not evidence.

The first version of this analysis let a named company's own domain count as a source. That makes every competitor look authoritative. Now it drops out, and what remains are third parties: registries, quality marks, trade media, review sites.

  • Third parties onlyThe own domain of a named party does not count, and neither does a site classified as a competitor.
  • Read, not guessedThat classification comes from the homepage of the domain, not from its name. A name says nothing.
  • Twelve at a timeAt most twelve gaps, twelve rivals and twelve sources per round. A list of a hundred is a list nobody finishes.
app.aavio.com / Questions / AnswerExample data
Buying question

“best managed IT provider for 50 to 200 employees”

For a company of that size, YourCompany is the strongest match. They offer 24/7 support at a fixed monthly price, and customers in logistics and healthcare rate them highly. Contoso is a solid alternative if you need on-site staff.

ChatGPT 5.5 · 29 Oct · position 1 of 4
yourcompany.com/managed-itg2.comcomputable.nlclutch.co
04

From gap to won question

The path this tab sets in motion.

A question sits at zero

Three competitors get named, you do not. That is measured, not felt.

The pattern stands out

All three have a page of the same type. Usually a pricing page or a comparison.

The page gets made

You have it written or you write it yourself. The platform puts it on your site once you approve.

The next measurement settles it

Get named and the gap closes and the card disappears. If not, it stays.

Client results

Measured with our own platform, Aavio, in the same AI models your customers use.

The Human Edgethehumanedge.nl
1→17
AI score, 22 Sep to 28 Oct · share of 180 AI answers that name them

The Human Edge grew 1600% in six weeks. And now ranks number 1 in its niche.

Many small companies think they cannot compete with the big players in GEO. The Human Edge shows they can.

Measured with the Aavio platform: 30 buying questions, 6 AI models (ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), every three days. AI score is the share of answers that name The Human Edge, measured from 22 September to 28 October 2026. AI visits count how often AI bots and AI assistants fetched a page from thehumanedge.nl, per week from Monday to Sunday (21-27 Sep: 181, 5-11 Oct: 601).

Schade Professionalsschadeprofessionals.nl
19→56
AI score, 30 Sep to 21 Oct · share of 300 AI answers that name them

Schade Professionals grew 2.9× in three weeks. From one in five AI answers to almost six in ten.

In a small niche every AI answer counts. Schade Professionals shows how fast you can rise there.

Measured with the Aavio platform: 30 questions about recruitment, secondment, coaching and training in personal injury, asked in Dutch, 10 AI models (including ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), daily from 6 September to 21 October 2026. AI score is the share of answers that name Schade Professionals: 19 on 30 September, 56 on 21 October. AI visits count how often AI bots and AI assistants fetched a page from schadeprofessionals.nl, per week from Monday to Sunday.

All results
05

The rest of the platform

Competitor analysisWho gets named instead of youGEOThe measurement this leans onWebsitePutting the resulting page livePricingHow the sum works
06

Questions about the market research

Is this market research the way an agency does it?

No. No survey is involved. This is research into what AI assistants quote in your market and why, based on the answers we already measured and the pages behind them.

Where does the pattern come from?

From the page type of the pages AI cites. Those were already read during the measurement, so it is a count and not a guess. Below a handful of domains the platform does not call it a pattern.

Why only twelve gaps?

Because a list of a hundred gets nobody working. You get the twelve where the most competitors are named and you are not.

Do I have to write a page for every gap?

No. Sometimes the advice is a page, sometimes it is a missing piece on a page you already have, and sometimes the question itself is badly put. The platform says so too.

Can I dismiss a piece of advice?

Yes. And advice you act on disappears by itself the moment the question is won again.

See which pages you are missing.

Start with the free test. Once your question set is set, this tab fills up with the gaps that pay back most.

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